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Confidential — For qualified investors under NDA · NaXhio.Tech © 2026
$1.5M
Seed Round
SAFE or priced · $6.5–8.5M cap
22–24
Months Runway
~$55k/mo Y1 · ~$95k/mo Y2
$94k
Net MRR End Y2
Base case
$1.13M
ARR Run-rate Y2
Series A threshold

Net MRR · Installs · Paying Users

Net MRR Growth (8 Quarters)
Cumulative Installs & Paying Users
Quarter Cum. Installs Registered Paying Users Net MRR Quarterly Revenue
Q1 Y15k2k60~$0.5k~$1k
Q2 Y125k10k300~$2.5k~$5k
Q3 Y170k28k840~$7k~$15k
Q4 Y1150k60k1,800~$15k~$32k
Year 1 Total Net Revenue~$53k
Q1 Y2250k100k4,000~$30k~$73k
Q2 Y2400k160k7,200~$50k~$120k
Q3 Y2575k230k10,800~$76k~$185k
Q4 Y2750k300k14,400~$94k~$255k
Year 2 Total Net Revenue~$633k
Key assumptions: Net ARPPU ~$8.50/mo (subscriptions + Aura top-ups, after ~25% store/payment fees). Free→Paid conversion 3% Y1 / 6% Y2. Install→Registration 40%. Tier mix 60% Bronze / 30% Silver / 10% Gold.

$1.5M allocated by category

Use of Funds — $1.5M Seed
Team & Hiring — 58%
$870k

4 key hires over 24 months: Sr Mobile Engineer, Growth Lead, Backend/LLMOps, CS/Community. Existing CEO + Lead Engineer salaries included.

Marketing & GTM — 22%
$330k

Paid social (Meta/TikTok), content/SEO, creator partnerships, ASO, community and referral.

Infrastructure & LLM — 10%
$150k

Firebase, LLM API costs, AstroAPI hosting, CI/CD, security tooling, observability.

Legal + Reserve — 10%
$150k

Delaware C-Corp formation, IP/trademark filings, GDPR/compliance counsel, audits, 5% contingency reserve.

Monthly burn rate · 24-month cash model

Monthly Burn & Cash Remaining — Months 1–24 (Post-Seed)
~$55k
Avg Monthly Burn Y1
Ramps from $44k M1 to $65k M12
~$95k
Avg Monthly Burn Y2
Peaks ~$102k at full team
22–24mo
Total Runway
Series A targeted M18–22

Base · Upside · Downside

Net MRR — Three Scenarios

🟢 Upside (+25%)

~$1.45M ARR Y2
  • Paid conversion 4% Y1 / 7.5% Y2
  • AstroMarket activates ~$50k incremental Y2
  • B2B beta closes 5 paying partners (~$30k Y2)
  • Runway extends ~3 months

🟣 Base Case

~$1.13M ARR Y2
  • 3% paid conversion Y1, 6% Y2
  • 150k installs Y1, 750k Y2
  • Net ARPPU ~$8.50/mo
  • Series A targeted M18–22

🔴 Downside (−30%)

~$792k ARR Y2
  • CAC payback >18mo → pause paid
  • Marketing pulled back; hires deferred
  • Headcount capped at 6 FTE
  • Bridge round may be needed M18–20

KPI targets and guardrails

MetricY1 TargetY2 Target
D7 Retention≥ 25%≥ 32%
D30 Retention≥ 12%≥ 18%
DAU / MAU Stickiness≥ 14%≥ 18%
Free → Paid Conversion3%6%
Net ARPPU~$8.50/mo~$8.50/mo
LTV (12-mo)~$75~$82
CAC (blended paid)< $25< $20
CAC Payback< 12 mo< 8 mo
LTV / CAC≥ 2×≥ 3×

12-Month Gross Margin

LLM API cost per AI-assisted session estimated at $0.02–0.05. At 100 tokens per Aura ($0.001/Aura), per-user LLM cost ~$0.50–1.50/mo at moderate engagement. Subscription gross margin (net of store fees): ~75%.

Guardrail: If CAC payback exceeds 18 months in any channel, that channel is paused. If D7 retention falls below 20%, product iteration takes priority over marketing spend. Hard rules, not aspirations.

Illustrative post-Seed cap table

Exact figures determined at close with counsel. Illustrative only.

HolderPre-SeedPost-Seed (illustrative)Notes
Founders / Common~87.5%~62–72%4-yr vest, 1-yr cliff; double-trigger acceleration
Seed Investors—~21%Lead + co-investors; SAFE or Series Seed Preferred
ESOP Pool~10%~12.5%Refreshed at Seed; 409A annual; 4-yr vest
Advisors~2.5%~3–5%2-yr vest; domain: astrology, AI, growth, B2B
Round terms: $1.5M Seed on a SAFE or priced preferred round. Post-money valuation cap $6.5–8.5M (final determined with counsel). Pro-rata rights for major investors. Standard NVCA protective provisions.