$1.5M Seed · 22–24 month runway · Y1 net revenue ~$53k · Y2 net revenue ~$633k · ARR run-rate end Y2 ~$1.13M. Structured for a Series A before runway falls below 6 months.
| Quarter | Cum. Installs | Registered | Paying Users | Net MRR | Quarterly Revenue |
|---|---|---|---|---|---|
| Q1 Y1 | 5k | 2k | 60 | ~$0.5k | ~$1k |
| Q2 Y1 | 25k | 10k | 300 | ~$2.5k | ~$5k |
| Q3 Y1 | 70k | 28k | 840 | ~$7k | ~$15k |
| Q4 Y1 | 150k | 60k | 1,800 | ~$15k | ~$32k |
| Year 1 Total Net Revenue | ~$53k | ||||
| Q1 Y2 | 250k | 100k | 4,000 | ~$30k | ~$73k |
| Q2 Y2 | 400k | 160k | 7,200 | ~$50k | ~$120k |
| Q3 Y2 | 575k | 230k | 10,800 | ~$76k | ~$185k |
| Q4 Y2 | 750k | 300k | 14,400 | ~$94k | ~$255k |
| Year 2 Total Net Revenue | ~$633k | ||||
4 key hires over 24 months: Sr Mobile Engineer, Growth Lead, Backend/LLMOps, CS/Community. Existing CEO + Lead Engineer salaries included.
Paid social (Meta/TikTok), content/SEO, creator partnerships, ASO, community and referral.
Firebase, LLM API costs, AstroAPI hosting, CI/CD, security tooling, observability.
Delaware C-Corp formation, IP/trademark filings, GDPR/compliance counsel, audits, 5% contingency reserve.
| Metric | Y1 Target | Y2 Target |
|---|---|---|
| D7 Retention | ≥ 25% | ≥ 32% |
| D30 Retention | ≥ 12% | ≥ 18% |
| DAU / MAU Stickiness | ≥ 14% | ≥ 18% |
| Free → Paid Conversion | 3% | 6% |
| Net ARPPU | ~$8.50/mo | ~$8.50/mo |
| LTV (12-mo) | ~$75 | ~$82 |
| CAC (blended paid) | < $25 | < $20 |
| CAC Payback | < 12 mo | < 8 mo |
| LTV / CAC | ≥ 2× | ≥ 3× |
LLM API cost per AI-assisted session estimated at $0.02–0.05. At 100 tokens per Aura ($0.001/Aura), per-user LLM cost ~$0.50–1.50/mo at moderate engagement. Subscription gross margin (net of store fees): ~75%.
Exact figures determined at close with counsel. Illustrative only.
| Holder | Pre-Seed | Post-Seed (illustrative) | Notes |
|---|---|---|---|
| Founders / Common | ~87.5% | ~62–72% | 4-yr vest, 1-yr cliff; double-trigger acceleration |
| Seed Investors | — | ~21% | Lead + co-investors; SAFE or Series Seed Preferred |
| ESOP Pool | ~10% | ~12.5% | Refreshed at Seed; 409A annual; 4-yr vest |
| Advisors | ~2.5% | ~3–5% | 2-yr vest; domain: astrology, AI, growth, B2B |